Over the past two weeks I’ve been overwhelmed with web products. I’ve probably signed up for a dozen free accounts with a dozen web products solving about three problems.
I’ve been signing up with so many products for research, both billable and personal. And the sheer volume of “Web 2.0” products out there will make your head spin.
It seems as though we gotten to the point where all the low hanging fruit has been eaten, so now we are focusing on making better fruit trees, doing essentially the same thing as the competition only slightly better.
I see no problem in building a better widget, if you have an established market and you think you can do better, then have at it. But it does make me wonder if people are just engaging in a “me-too” philosophy or if they honesty think they are solving the problem better.
One conclusion that I’ve made though, it’s not about building the product, that is the easy part in the grand scheme. It’s all about how and when you launch it and how you will support it that in the long run that matters.
We had this crazy idea, could we create 12 products in 12 months? We've built successful products in less than a month before, so maybe we could do it again... and again... and again. Well after crunching the numbers we realized that we wouldn't have any time to do client work too. So we are going to try and build six products over the next year, no investment, no big teams, just a handful of good guys with a half a dozen good ideas. 
Having problems with your product? We can help you out with that, we've been building web products for over ten years. We can help steer your product to a more user centered track, help get your product back on the rails, or build it from scratch.